RESUME PAGE
My journey combines academic dedication, athletic achievement, and professional growth.
Pursuing a double major in Business Management and Sport Management at King University, Leeroy balances his studies with his commitment to the King University soccer team. His education provides a foundation in strategic business and sports knowledge, fueling his entrepreneurial mindset.
Leeroy’s career experience is equally dynamic. From interning in Ticket Sales and Communications/PR at Bristol Motor Speedway to founding his own athletic recruitment consultancy, he has continuously pursued hands-on opportunities that align with his passions. Each role has deepened his skills in networking, communication, and creative design, proving him a proactive learner and future-ready professional.
Education
Bachelor of Arts in Business Management
2021 – 2025
King University
Bachelor of Science in Sport Management
2021 – 2025
King University
High School Diploma
2014 -2019
St. Ignatius College (Zimbabwe)
Artificial Intelligence in Marketing Certification
2024
University of Virginia Darden School of Business
11v11 Grassroots Coaching License
2023
U.S. Soccer Federation
Experience
Tri-Cities United Soccer Club, Kingsport, TN
Volunteer Social Media Manager
July 2024 – Present
– Increased social media following by 10% and content engagement by 20% through engaging content creation.
– Collaborated with coaches and players to create game day scenes that resonated with fans.
– Utilized analytics tools to track performance and optimize campaigns in personalized marketing.
– Developed and executed comprehensive social media strategies to increase brand awareness and engagement.
– Contributed to the development of a successful strategic plan that positioned Tri-Cities United for growth and success.
– Helped to create a marketing strategy that effectively reached target audiences and increased brand awareness.
King University Men’s Soccer
Volunteer Social Media Manager
May 2024 – Present
– Launched Eye of the Tornado: Player’s Perspective, an interview series that highlights players achievements and connect with fans.
– Increased social media reach by 70% and content engagement by 55% through engaging content creation.
– Created visually stunning graphic designs for player profiles, gameday posters and advertisement.
– Utilized Canva the graphic design software and iMovie for video editing.
– Utilized analytics tools to track performance and optimize campaigns in personalized marketing.
– Developed and executed comprehensive social media strategies to increase brand awareness and engagement.
Bristol Motor Speedway
Communications and Public Relations Intern
January 2024 – August 2024
– Worked independently and interdependently to assist communication teams in distributing 200+ media credentials for all NASCAR and NHRA events.
– Provided a world-class environment to 50+ media personnel at the NASCAR All-Star race of 2024.
– Demonstrated exceptional reliability and discretion by providing secure transportation for a NASCAR legend to and from the airport, ensuring timely arrival and departure.
– Assisted in drafting over 10+ press releases and media pitches.
– Coordinated pre-event logistics including golf course setup, and audio system setups.
– Assist NASCAR and NHRA competitors who participate in BMS events.
– Managed credential distribution and provided on-site support for media personnel, including escorting photographers to and from the stage, ensuring optimal shooting conditions and timely access during the Country Thunder music concert.
Bristol Motor Speedway
Consumer Sales Executive
March 2024 – August 2024
– Used effective communication skills to provide information to 200+ fans through inbound calls during the NASCAR All-Star Race of 2023.
– Provided a world-class atmosphere to racing fans by conducting pre-race stadium checks.
– Providing excellent customer service by handling ticket inquiries, resolving issues, and processing refunds.
– Used CRM data management systems and understanding Archtics and Ticketmaster ticketing systems
– Sold individual event, weekend, and season tickets to Speedway & Dragway event fans
– Upsold inbound calls/walk-ups with add-on ticket options, premium experiences, parking, and camping